Tony's Chocolonely

the problem

Things aren't being shared evenly in the chocolate supply chain. The chain starts with millions of farmers who produce cocoa and ends with the billions of consumers who enjoy chocolate. But what about the bit in the middle? This section is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible. As a result, farmers are forced to live in poverty. And that leads to illegal child labour and modern slavery.

What?! Slavery?

Right now there is slavery on cocoa farms in West Africa. This is a result of the unequally divided cocoa chain. Tony’s Chocolonely exists to change that. Child labour and modern slavery are against the law - it's illegal and it needs to stop.

Tony’s roadmap to 100% slave free chocolate

Our mission: together we'll make 100% slave free the norm in chocolate. How we are going to achieve it? It won't be easy. The situation is complex. But Tony's roadmap will help us accomplish it. Our roadmap has 3 pillars and points the way to 100% slave-free chocolate.

We believe in empowering cocoa farmers and people in cocoa communities with a certain level of consciousness about what is and isn't allowed. It’s fine for children to help out on the farm after school and learn about how cocoa is grown, but it's important that farmers and communities know where to draw the line. They need to understand that certain types of work, such as heavy lifting, are harmful to children. Cooperatives have to do their part in taking responsibility to combat illegal child labor.  

We want all choco fans to be aware of the inequality in the chocolate industry. If retailers and choco fans actively demand slave-free chocolate, chocolate companies will need to listen and make that happen. The more people know what's going on and choose to join us in our mission to change the industry, the sooner we'll and make 100% slave-free chocolate the norm.